Finance

Apple Hay

Finance

“Yes, listening is more important than speaking. But the key is to listen with understanding and empathy, especially in the social sector.”

Apple Hay was seconded from MSF to oversee the finance and budget functions of raiSE. Her professional experience in external audit coupled with a decade in the Public Sector had built her an excellent foundation in managing financial operations conscientiously. Her fun-loving personality and approachable demeanour allowed her to develop good working relationships in her management of various finance portfolios over the years.

With Apple’s strong accounting knowledge and problem-solving skills, her key roles in MSF included managing and maximising the utility of budget and performing deep-dive analysis into the financials. She also ensured timely reporting of management accounts and worked closely with policy and operation departments by providing insights on financial feasibility of projects.